Thursday, 29 September 2011

Terminology Associated with Magazine Design

In magazine design, lots of different types of terminolgy is used. The terminology is thought about carefully to appeal to the right audience and to make the magazine suitable to itself. As well as having the common properties of a magazine. Here are a few examples of terminolgy used.
  • Barcodes - They are used to give the magazine an individual number and to keep track of whether it's been purchased, all magazines have to have a barcode to be bought.
  • Puff - These are coloured shapes with text usually inside of them. They are put on the front cover of a magazine and the design of them usually depends on the target market.
  • Font- Font is different styles of writing that can be used in magazine design.
  • Typeography - The style and appearance of the text.
  • Style - The style of wrting used. This can be informal/formal e.t.c
  • Target Audience - This is who the magazine is aimed at and affect the magazine design.
  • Puns - They are used on the front of magazines to draw the readers in by making a joke with different meanings of a word
  • Informal/Formal - Depending on the target audience, this is the type of language used that is suitable. This is decided on during magazine design.
  • Sans serif - These are typefaces which don't use small lines at the end of letters.
  • Serif - These are typefaces which do use small lines at the end of letters.
  • Headline Font - Font used for headlines which can be used for headlines only.
  • Bodytext Font - The font used for smaller sub tex.
  • Drop Cap - When the first letter of a paragraph is bigger.
  • Rhetorical Questions - They are questions that are not made to answer but to make you think. They are used in magazine design to draw readers in.
  • Coverline - Information about a major article given on the front page of a magazine.
  • Tagline - The slogan of the magazine
These are fifteen of many different terminology uses in magazine design.

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