IPC are a media brand that produce over 60 million media brands. In print alone, two thirds of UK women read print part of IPC media. IPC media have something for everyone but the three markets they focus on mostly are men, mass market women and upmarket women.
Examples of men's magazines they publish are Rugby World, Nuts, NME and Horse & Hound.
Examples of mass market women's magazines they publish are Look, Now, Chat and What's on TV.
Examples of upmarket women's magazines they publish are Marie Claire, InStyle, Ideal Home and Women & Home.
Named above are a few of many magazines published with IPC Media.
IPC or The International Publishing Cooperation Ltd was formed in 1963. It was formed of the three leading UK magazine publishers - George Newnes, Fleetway Publications and Odhams Press - merging together and therefore introducing the IPC.
Recent news at IPC is that two of their publications, Marie Claire and InStyle have partnered with L'Oreal Luxury to promote Armani Code with a multi-platform campaign that uses watermarking to unlock additional content. The use of famous brands in their publications is clever as the target market who buy these magazines also buy from these brands.
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